MobiKonnect
The weight of a brand, well represented.
brandstac designed and built the MobiKonnect website revamp — frontend, SEO and technical implementation — with a custom admin portal for dynamic case studies and blog content.
The client
MobiKonnect, operated by Parv Communications Pvt. Ltd., is a leading Indian experiential-marketing, consumer-promotions, loyalty and customer-engagement technology agency — 15+ years, 1,000+ campaigns and 100+ top brands, under the line "Engage. Reward. Retain. Grow."
Its work spans consumer promotions (Scratch & Win, Scan & Win, Purchase & Win, instant cashback, digital vouchers, wallet integrations, lucky draws), trade and channel loyalty for dealers, distributors, retailers and influencer trades, experiential and phygital activations (roadshows, sampling, AR/WebAR, kiosks, digital passports), gamification (Spin the Wheel, quizzes, leaderboards), and martech (IVR 2.0, OBD, missed-call gateways, WhatsApp AI chatbots, personalised video at scale, dynamic QR, real-time dashboards, CRM integration).
The mandate
brandstac's role was to build the website and CMS that carries this history with the seriousness it deserves. The campaign history — including work for Cadbury, Britannia, Mirinda, Dabur, Nestlé, OREO, Panasonic, Mahindra, Fortune (Adani Wilmar), Emami, Royal Stag, Jack & Jones and Shri Lal Mahal — belongs to the client; our task was to represent the weight of that brand online.
The build
Next.js 14 App Router, TypeScript, Tailwind CSS, Framer Motion and Lenis smooth scrolling on the front; Drizzle ORM with PostgreSQL (Vercel Postgres/Neon) and Vercel Blob behind it, with a custom admin portal at admin.mobikonnect.com for dynamic case studies and blog content.
Why it matters
A demonstration that brandstac can carry an established brand's legacy into a fast, editable, well-engineered site. Campaign metrics and brand relationships belong to MobiKonnect and Parv Communications; brandstac's deliverable is the website and CMS.
brand represented
in the archive
served by the client
custom CMS
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