White smoke drifting across black, lit orange at one edge

brandstac

Studio

We see art in everything. Custom software, AI systems, ecommerce and growth, from concept to code to campaign.

  • Software
  • AI systems
  • Performance marketing
  • AI ad creative
  • Social media
  • Ecommerce & CMS
Lakshay Handa, founder of Brandstac

Founder at brandstac

Lakshay Handa

Let’s talk

Work

Products Brandstac built in-house and engagements delivered for clients, across software, AI, ecommerce and growth.

All ten projects
Lakshay Handa, founder of Brandstac

A single accountable operator removes hand-offs and coordination loss, so the standard stays consistent from concept to code to campaign.

Lakshay Handa Founder, Brandstac · New Delhi

See how we work

Services

Six practices under one roof, so the product, the store and the campaign come from the same hands.

Software
Custom software development: a keyboard with blank cream keys on cobalt blue, one key red

We design and build production-grade web applications and platforms, engineered like art and shipped end to end.

Custom Software Development →
  • Full-stack web apps (Next.js, TypeScript)
  • APIs and backend architecture
  • Databases, queues and background jobs
  • Authentication and multi-tenancy
  • Admin and superadmin portals
AI systems
AI systems: a glass sphere on pink refracting a small yellow cube at its centre

We build AI systems that do real work — autonomous agents, classification and automation wired into your product and operations.

AI Solutions & AI Automation →
  • Autonomous AI agents (Anthropic/Claude)
  • Reply-intent and lead classification
  • LLM integration and RAG
  • Workflow and outreach automation
  • Human-in-the-loop confidence thresholds
Performance marketing
Performance marketing: a red thread climbing between steel pins on a cream board

We run measurable acquisition — paid search, paid social and marketplace ads — engineered for return, not vanity metrics.

Performance Marketing →
  • Meta and Google Ads
  • Amazon marketplace advertising
  • Conversion tracking and analytics
  • Landing-page and funnel optimisation
  • Creative testing at volume
AI ad creative
AI ad creative: a miniature photo set on black, a softbox lighting a yellow backdrop sweep

We produce ad creative at volume using AI — concepts, variations and formats built to test and scale.

AI Ad Creative & Campaigns →
  • AI-generated ad creative and UGC-style video
  • Batch variation for testing
  • Brand-consistent art direction
  • Copy and hook development
  • Creative-to-media feedback loop
Social media
Social media management: a smartphone with a blank blue screen on cream beside a pink speech bubble

We build and run brand presence on social — voice, content, calendar and community — as an editorial craft.

Social Media Management & Handling →
  • Content strategy and calendar
  • Design and copy for feed and stories
  • Account handling and community management
  • Organic growth and engagement
  • Reporting against goals
Ecommerce & CMS
Ecommerce and CMS development: plain parcels stacked on cream, sealed with pink tape

We build online stores and content sites on Shopify, WooCommerce and WordPress — fast, secure and handed over ready to run.

Ecommerce & CMS Web Development (Shopify, WooCommerce, WordPress) →
  • Shopify store design and build
  • WooCommerce and WordPress development
  • Payment-gateway integration
  • Transactional and marketing email automation
  • Client training and handover

Not sure which you need? Email or call to discuss scope, timeline and fit.

Start a project

Concept to campaign

Wireframe boxes and arrows sketched on cream paper on a green desk, a blue pencil beside them
From the first sketch to the last campaign, the person you talk to is the person doing the work.

Three stages, one person.

It is for founders and early-stage teams shipping a product, and for established companies with a defined mandate; you work directly with the person doing the work.

  1. AI ad creative

    Concept

    The brand and the product, decided together before a line of code.

  2. Software · AI systems · Ecommerce & CMS

    Code

    Software, AI systems and stores, built and shipped by the same person.

  3. Performance marketing · Social media

    Campaign

    Growth run to measurable goals, on the platforms where the customers are.

Kind words

What clients say about working with Brandstac, in their own words.

Share your experience
  • “Lakshay delivered good-quality work and communicated clearly and effectively with the team. … His ability to suggest useful solutions and think through alternatives made him a valuable contributor.”

    Aanya Vashishtha Co-founder, Dotko.in

  • “Thanks BrandStac and Lakshay Handa for the awesome work.”

    MobiKonnect on LinkedIn

Numbers from one recent build.

FollowThroo is Brandstac's in-house AI outreach platform and unified CRM — automated email, LinkedIn, WhatsApp and social outreach with an autonomous agent.

FollowThroo: white envelopes flying across cobalt blue, one of them yellow

Case study · In-house · 2026

FollowThroo

Turning intention into follow-through.

Read the case

1

autonomous AI agent — sends, drafts, qualifies

30–90s

humanised send jitter

Hash-chained

tamper-evident compliance ledger

Product, design, full-stack engineering

4

Channels in one inbox

Channels unified — Email, LinkedIn, WhatsApp, social.

In-house · 2026

HRthroo is live.

A first round that shows its work. 18 languages for live AI phone and video screens.

Visit hrthroo.com

Concept, code and campaign in one studio.

Brandstac is a creative technology studio based in New Delhi, India, serving clients locally and globally.

Start a project
A blue pencil and sketched boxes on paper, on pink
A closed laptop, blank notebooks and a red mug on a cream table against blue
Colour swatch cards in blue, green, pink, yellow and red fanned on cream
A camera on a tripod with a yellow strap, on black
Stacks of blank paper proofs on green, one sheet pink

Recognition

Brandstac is a member of the NVIDIA Inception program, which supports startups building with AI.

  • MemberNVIDIA Inception programNVIDIANVIDIA Inception Program member badge

FAQ

Straight answers to what people usually ask before working with Brandstac.

Who runs Brandstac?

Brandstac is led by Lakshay Handa, a single full-stack operator based in New Delhi who handles product strategy, design, engineering and marketing without hand-offs.

What does Brandstac do?

Brandstac builds custom software and AI systems, develops ecommerce and CMS websites on Shopify, WooCommerce and WordPress, and runs performance marketing, AI ad creative and social media management.

Where is Brandstac located?

Brandstac is a creative technology studio based in New Delhi, India, serving clients locally and globally.

Does Brandstac build its own products?

Yes. Brandstac builds and runs two in-house products: FollowThroo, a full-stack, AI-powered multi-channel outreach platform and unified CRM, and HRthroo, recruitment software for agencies and in-house HR teams where the AI does the first round and people make every decision.

What makes a one-operator studio an advantage?

A single accountable operator removes hand-offs and coordination loss, so the standard stays consistent from concept to code to campaign.

How do I start a project with Brandstac?

Email hello@brandstac.com or call +91 98185 75939 to discuss scope, timeline and fit.

White smoke drifting across a blue background

Let’s talk

Tell us about the product, the store or the campaign. Email or call to discuss scope, timeline and fit.

Lakshay Handa, founder of Brandstac

Founder at brandstac

Lakshay Handa

Email me

Have a project in mind?

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